Kinder Chocolate teamed up with Mulga to launch a nationwide media campaign aimed at boosting brand awareness and creating a stronger connection with the product. The campaign, called Scribble Safari, offered a fun twist—each pack of Kinder chocolate contained a unique animal to colour. Using AR technology, kids could bring their creations to life, making the animals jump, roar, and even giggle.
Mulga and his family took center stage in the campaign, with the ad filmed in their home. The campaign ran across all media channels, including TV, digital OOH, and social media.
