Rebel and Adidas teamed up with Mulga to raise funds for non-profit organisation Lifeline with the launch of a six-piece capsule collection custom designed by Mulga.
The collection included a t-shirt, drink bottle, cap, soccer ball, high bounce ball and tote bag and featured Mulga’s drawings of surfing, sunshine, native animals and sport — all elements that help improve his mental health.
100% of all profits from the collab collection were donated to support Lifeline’s mission to provide timely crisis support to Australians.
The ad campaign and media content were filmed in Mulga's home studio and his home town Cronulla.
Large colourful Mulga displays were featured in Rebel stores Australia wide promoting the collaboration.
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