Mulga did a fun collab with HP (Hewlett-Packard) to promote their new instant ink delivery subscription. Mulga designed a multitude of colourful characters for the campaign which was also turned into 3 animated ads. Heres a little write up on the campaign from The Drum:
"Electronics brand HP teamed up with Australian artist Mulga to promote its Instant Ink printer toner subscription product with a series of cheeky animated films.
HP and its agency Media Monks commissioned Mulga to produce 20 original pieces, as well as work on a series of animated shorts promoting the powers of the ink to empower creative minds.
Ruben Ahmed, director of marketing, Australia and New Zealand, said: “Mulga was the perfect brand partner for us. His art is both vibrant and playful, and his use of animal characters was the perfect way to have some fun and showcase HP Instant Ink.
”We didn’t want to just ‘create ads.’ Our aim was to make work that was social-first, told a fun story and would strongly appeal to families with children. We couldn’t be happier with the result.”
The campaign ran for 10 weeks in Australia and New Zealand on Facebook and Instagram.
